Real Estate Monkey | May 7th, 2009 - 11:15 AM
“Able to leap tall building is a single bound, faster than a speeding bullet, more powerful than a locomotive, Up in the sky…it’s a bird…it’s a plane…its Superman.” Well not literally, but you can be the real estate equivalent of Superman by taking to heart these 5 key concepts. If you want your career to soar to new heights and outpace your competition by a mile, then I suggest you implement these 5 key concepts NOW! As you know, the paramount issue to surviving as a Realtor is being the first name that anyone thinks about, mentions or recommends when talking about real estate. The key is very simple…you need to be that name. The task on the other hand, is a bit more problematic. If you want to stay ahead of the curve and your competition, I believe there are five key concepts that you must excel and conquer to become the “Super Realtor.”
1) Be visible. Becoming visible is a function of the amount of exposure to your client base. Making yourself a common name is crucial to any advertising campaign, look at any national brand of anything and you’ll understand what I mean. Every action you do, should in some part be designed to increase your exposure to your clients, whether it is volunteering for a local charity, writing an article in your local newsletter, or just plain advertising your company in the newspaper. Increasing your exposure to create a “top-of-mind” awareness in your clients’ mind is the paramount concept to becoming a Super Realtor.
2) Be educated. Being able to both understand your market and talk about your market is very important when speaking with your client. Knowing the important issues that face your client, like days-on-market, average selling price, requirements for lenders, etc. will benefit you by gaining your clients’ trust and respect. There are many specialized designations within the real estate world, and obtaining higher education you are able to benefit your clients and dominate your market.
3) Be the expert. Prove your mastery of your market by writing about it, speaking about it and teaching about it. Writing an article for a local newspaper, company flyer or newsletter is an excellent way to prove your knowledge and instill confidence in your clients. Supplement other people’s articles with podcasts, videocasts and webinars about related topics. Blog about your industry, produce podcasts, videocasts, interviews, predictions, solutions, reports, ebooks. Teaching has amazing benefits: it solidifies your knowledge of a topic and gives you instant credibility as “the expert” in your field. If you don’t have the opportunity to teach, then consider answering questions on sites like Linked Answers or Yahoo Questions.
4) Be Focused. Concentrating in just one area of the real estate market is one of the best ways to move to the head of the class. Choosing a niche market to excel can be beneficial in many ways. By narrowing down your market and concentrating in one area it is much easier to be visible, get educated and become the expert.
5) Be persistent. It’s easy to be good when the market is easy, but hard to be good when the market is hard. So says most every Realtor you and I know. Going the extra mile to remain constant and diligent in the tough market is key to surviving. However, the bright side is that once the “market” turns again, you are better suited to make even bigger strides in your domination of the local market.
