Blogging the “water” of your business life

I was talking to a colleague of mine the other day and we were discussing the topic of blogging on my site, or your site for that matter.  I have always considered blogging like eating ice cream… you do it when urge strikes you and not something you should do on a daily basis.  However, during the conversation we touched on the subject of frequency and he mentioned that he blogged EVERYDAY.  Quickly I thought “was this guy crazy or what?”

We then proceeded to talk about the advantages of blogging to support your business.  He convinced me that blogging on a regular basis has many advantages and needs to be seen more like water for your business than ice cream.  You need to provide a platform to provide a life source of continual supply of prospects to your business and what better way than a virtually free advertisement about you and your business. Through education of your blog, your customers and readers can understand your business model, strengths and services you can provide them.  Coupled with the pervasiveness of the internet, business-based blogging has evolved into a vital, if not crucial, portion of your business market plan.

So I decide to think of as many advantages to business-based blogging as I could. I am sure that I have missed a large portion of the advantages to blogging and encourage you, the reader, to find more each day.

Advantages of Blogging

• Blogs boost online branding; they create an awareness of your service or product for numerous readers and clients alike.  Top-of-mind consciousness is the paramount issues for business providing a service or product.  Readers who continually read your blogs will retain your name and maintain your business.

• Blogs have the potential to develop stronger relationships with your clients. Blogs provide a medium for longer explanations of your service or products and thus paint a better “picture” of you as a business

• Blogs provide an excellent way of sharing information and knowledge. Your clients can become more informed about you, your business, its service or products and therefore make a more informed decision.

• Blogs allow you to interact with your customers. Blogs offer you the option of enabling a “comments” field where readers can give you feedback; you will have at your disposal an effective and inexpensive way to get to know your clients thoughts, needs or desires better.

• Blogs build up the profile of the author as an expert in their field. The business, and you in turn, we be sought after as the expert in that field.  This will give you instant creditability to you clients and future clients as well.

• Blogs create an environment where not only you, but the entire crowd of clients and readers can share ideas and opinions about your service or product; thus creating a platform where your clients and readers can learn from each other as well. Commenting on other people’s blog can be as important as writing your own.

• Blogs provide a great tool for media, marketing and PR. The cost of blogging is virtually zero compared to more traditional forms of communication.

So as you see the benefits of blogging are immense and provide you a large return of your time and money far greater than any other method of marketing. 

That’s why Blogging is the water of your business life…at least as I, the Real Estate Monkey, see it.