5 Steps To Building Your Real Estate Investor Business

If you’re like me, your client base consists of a large group of real estate investors. These investors are looking to establish long-term relationships with savvy Real Estate Agents who understand their needs. Here are 5 things you can do to appeal to today’s investors:

1. Become a real estate investor: “Walk in their shoes”. Start with just one ‘buy and hold’ or ‘buy and sell’ and you will learn a tremendous amount about what your potential clients need, and there is no better way to learn than by doing. Once you start, don’t stop! Continue investing and you will be building your personal wealth while building your credentials as an agent.

2. Be known as the agent with the best deals: Master the use of the tools in the BLC. Automate the generation of HUD and bank foreclosed homes and short sales so you are sending them homes that are priced significantly below market value. You will find more leads that you can possibly act on, so share these leads with your clients.

3. Join your local Real Estate Investment Associations: Network at these monthly meetings with your fellow investors and understand their needs. This is a great place to let people know what you can offer in face-to-face conversations. Once you have loyal investor clients, they will recommend you to their friends. Investors know that there is an abundance of opportunities in our current economic climate and plenty for everyone. There is nothing more powerful than a recommendation from a friend or colleague whom you trust.

4. Develop a list of Power Team Members: Every investor needs a first-rate power team to ensure their success. As you begin investing, you will be getting recommendations from fellow investors and you will be able to verify the performance of these professionals. You will meet potential power team members at the REIA’s as well. As you develop your own power team, you can share your list with your investor clients. Power Team members include Title Company, Mortgage Brokers, Private Money Lenders, Appraisers, Contractors, Handymen, etc. Continue to update this list over time and always verify performance before adding someone to the list.

5. Be a source of knowledge and information: Provide regular and relevant information to your investor clients. Hold webinars when key legislation changes that can affect them. You must become the expert, so invite an expert to lunch or dinner and learn everything you can regard everything you want to know. Provide articles through your website and information through your blog. Your updates will make you both memorable and invaluable to them.

You will become a one-stop shop for your investor clients. Whether they need great deals, contractors, private lenders, or power team members, you can provide this support to them from a place of credibility. Your first-hand experience and knowledge as an investor sets you apart from most of the rest. As you help your clients create value, you are demonstrate your commitment to their success. This type of support will build solid relationships and create lasting loyalty this will result in a long-term successful business.